NATURELAB TOKYO

SEPT 2022–JUN 2024
NatureLab Tokyo is a leading Japanese haircare brand that has been expanding into the US market in recent years. I made significant contributions to this growth as I was the only graphic designer on the team. I created a wide range of digital and physical assets for multiple product launches, including email graphics, social media content, website banners, packaging elements, and in-store displays. In addition to launch materials, I helped update the brand’s visual identity by revising the style guide and designing in-store storage solutions for major retailers such as Ulta and Shibuyala.

ASSETS PROVIDED

Email templates, social media graphics, PR boxes, POP displays, tradeshow graphics, packaging design, brand style guide



PERFECT VOLUME MASQUE LAUNCH




PERFECT DREAM LAUNCH COLLECTION




YUZU SCALP SCRUB LAUNCH ASSETS





ULTA SHELF STRIP 

(mockup only, final available by request.)



POP DISPLAYS (SHIBUYALA/MINISO)




PR BOX FOR PERFECT REPAIR LEAVE-IN CONDITIONER & DETANGLER




COSMOPROF TRADESHOW GRAPHICS